The message is clear. To increase your brand’s visibility, you must use social media. But these days, the list seems to be getting longer by the day. Don’t spread yourself thin by joining too many social networks. Instead, focus your efforts on the most effective platforms for your brand.
Currently, Pinterest is ranked in the top 10 most influential and most visited sites in the world with 60 million users. If you are thinking “well, Facebook alone has nearly 1 billion users. Why can’t I just use Facebook?” The answer: “Yes, you are right. And yes you can.” However, Pinterest attracts a completely different type of user base unlike any other social network. If you are on the fence about using Pinterest as a platform, here are 10 reasons why you should.
1. Equal Fighting Chance
Big or small, companies and individuals have equal chances at tapping into the valuable leads that Pinterest can generate –at least for now. The popularity of a pin is solely based upon visual appeal, relevance and its viral nature. By consciously delivering well planned pinning strategies, you will be well on your way to strengthening your platform.
2. Pinterest is not “Crowded” Yet.
Compared to giants like Facebook, Pinterest is relatively under utilized by the publishing industry. Its users are still learning and discovering what contributors have to offer through their boards and pins. Therefore, with the right campaign strategies, you can develop a loyal following willing to give your products or services a try.
3. Increased Website Visibility
Pinterest can do wonders for your website (or blog’s) backlinks. What are backlinks? You get a “backlink” when another website links to any content on your own website. The more influential the website, the more weight it is given by search engines like Google. When you create content on Pinterest, you are increasing your website’s visibility, thus making it easier for people to find you.
4. Social Network Integration
Pinterest integrates with the leading social media platforms. In other words, you can, not only login with Facebook or Twitter, but also Link those networks including Google+ to your Pinterest profile. While this is a common feature in most other applications, it is a nice way to invite your friends from other network and grow your following if you are just getting started.
5. Brand Definition
There are many reasons why setting up a Pinterest account is crucial for anyone looking to increase their popularity, particularly for authors. One of the most rewarding benefits of using Pinterest is that you can craft your brand and control the message under your own terms. This is an excellent public relations opportunity. The images you pin can be associated with your Brand. Because the importance of your message and your marketing goals can be directly tied to your brand, you can choose the right types of images and text that best define your brand.
6. Viral Referrals
Have you ever stumbled upon an image or quote that you just had to share with others? Pinners do not discriminate against content. When you create something uniquely share-worthy, users will reciprocate by sharing it and repining it to their own boards. This will result in a constant stream of users visiting your site. This type of viral referral is priceless, especially in the long run.
7. Pinterest Widgets
Widgets are crucial to effectively sharing social media content and growing a following – Even outside of Pinterest. Over the years, Pinterest created a number of widgets that span beyond the “Pin it” button. Depending on the type of online presence you have, you can use the standard “Follow” button, the “Pin” widget, the “Profile” widget or “Board” widget. When you use a widget, you are advertising your Pinterest content to those who visit your site directly. The widgets allow you to highlight one item, a board or your entire profile. You can also choose a format that best fits best on your site. Widgets create a cyclical user referral engine: from your site to Pinterest, vice versa.
8. Pinterest Users are also Shoppers
The most active users on Pinterest are women with higher than average income brackets who are willing to spend money on the things they like. To make things more interesting, the average Pinterest user spends over 60 minutes on the site. This incredible metric – most sites are lucky to keep users for more than a few minutes- means that users are content hungry and will take the time to look at what valuable pins.
9. Pinterest Offers a Business Account
Another item to add to your author’s online toolbox is a business account. For example, if you intend to use Pinterest for commercial purposes – which is conceivable if you are an author, you must create a business account per Pinterest’s terms of service.
A business account makes your brand more credible and increases your potential reach. Business account holders on Pinterest have access to additional features that regular users do not. For instance, you can promote your pins to get more viewers, use analytics, create contests, etc… In short, you can take user engagement to a whole new level.
If you already have a personal Pinterest account, you can easily switch to a business account upon logging into your personal account. Pinterest has instructions on how to do this under the “Help” link.
10. Web Analytics Insight
In 2013, Pinterest finally launched web analytics for its business account users. This was a long awaited tool. Analytics provide excellent insight on your Pinterest account activity. In fact, Analytics are so crucial that most social media networks offer them. Analytics quickly help you gage what works and what does not work in your promotion, marketing and platform building efforts. What are your followers pinning/repining? What are they clicking on? How many visitors come to your boards? What times are people most active? These are some of the crucial questions for which you can get valuable input.
Knowing what works gives you the opportunity to focus your energy on the right strategies and provide the quality content that users crave.